The client
AlphaWix Solution (formerly Broker IDX) builds brokerage software. The company was already advertising on Google, but leads were expensive: the cost per lead was over $200 and the quality was inconsistent.
The goal
Drastically cut lead costs while boosting lead quality.
What we did
- Rebuilt the Google Ads account structure around high-intent searches from brokers actively looking for software.
- Cleaned out search terms that brought clicks but no qualified inquiries.
- Set up conversion tracking for both website applications and phone calls, so optimization was based on real leads.
- Continuously tested ad copy and offers, moving budget into the campaigns with the lowest cost per qualified lead.
Results
| Metric | Result |
|---|---|
| Pre-campaign CPL | Over $200 |
| Post-campaign CPL | $75.2 |
| Ad spend | $122k |
| Earned in 1.8 years | $915.8k |
| Total leads | 1370 website applications + over 1200 calls |
| CTR | ~3–4% |
| CPM | $10 |
| ROAS | 750.6% |
Over 1.8 years, every dollar invested in ads returned about $7.5 in revenue.
